Project Overview
ANGRA is a high-end interior curation project set within Porto Frade — the exclusive Fasano-branded condominium on Brazil's Costa Verde. Conceived as a visual tribute to Angra dos Reis' nautical culture, the production wove the soul of the ocean: the serenity of the sea and the lushness of the Atlantic Forest into every interior space.
The goal was aspirational: to make the audience crave the space, recognize the architect's transformative work, and understand the role of curation in bringing it to life. Ambienta Casa is a curation studio that selects art and décor for high-end architectural projects, ensuring every piece aligns with the architecture and the project's identity.
Approach
As marketing lead for Ambienta Casa, I led communication and creative direction for ANGRA end to end, turning the logistics of art and décor into a high-impact visual narrative.
Creative direction: Defined the visual concept, translating Angra's nautical culture into a cohesive narrative across the production.
Editorial production: Led editorial production from concept through to the final marketing assets.
Cross-team alignment: Aligned interior producers, photographers, and the architect's vision into a single, seamless execution.
The Results
Engagement: Achieved exceptional engagement across social platforms.
Brand repositioning. Elevated Ambienta Casa from "logistics partner" to essential "creative collaborator" for high-end architects.
